RETROFIT

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photography · Pegasus · 2025

Rylee Ellen Photography

Every gallery delivered by hand, one link and one password at a time.

  • brand
  • website
  • systems
The Rylee Ellen Photography home page — a full-bleed portrait of a German shepherd in ivy, with the wordmark and navigation laid over the top of it.

the problem

Bookings came in through a form and were answered by hand, package prices lived in a document that had to be re-sent every time they moved, and finished galleries went out as file-share links that expired at the worst possible moment. The photography was the easy part; everything either side of the shoot ate the week.

what we did

A brand and a site built around the work, with packages priced on the page so the first email is a booking rather than a quote request. Behind the login, a manager that holds the shoot list and delivers each client their own gallery: proofs, selections and downloads in one place, kept as long as it needs to be.

The galleries page: 29 galleries behind gallery, location and tag filters, opening on Marco the GSD, Hayley + Liams Engagement and Freya the Bearded Collie.
Three phone screens side by side: the home page portrait, the filtered galleries index, and the portraits pricing down to the Minishoot's $95 card.
“Clients find their own photos now. I just shoot and upload.”

Rylee, owner

timeline

8 weeks

plan

The works

the work

Website design and build →Booking systems, portals and staff tools →Brand and identity →